companies belonging to the EURO STOXX 600 index use the popular video platform YouTube to facilitate dialogic communication with …

In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be … and the barriers to communication that exist, and put forward ideas for improving the effectiveness of academic …

, can be useful in an integrated marketing communication (IMC) approach. Design/methodology/approach – Starting from a brief …

Manufacturers use communication strategies to inform potential consumers of their product's existence, its main …

including external corporate environment, company characteristics, communication program and the characteristics of the M … – Results indicate that the existence of a communication program is among the most influential factors in the successful …

impact the lean implementation made on communication within the organization is also examined. Design … and positively. The research also found moderate support for improved communication in the organization attributable to … management support and communication in an organization's lean implementation. The findings highlight the importance of studying …

life of the organisation. The creation of poetry is used as a form of communication and provides a focus for thematic …

between communication processes and organisational effectiveness in SMEs. Design/methodology/approach – This quantitative … communication processes affects organisational outcomes within three high growth manufacturing SMEs in one area of Australia …. Findings – Results indicate that organisational communication processes does affect employees' levels of ambiguity regarding …