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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209657

Transforming relationship marketing : strategies and business models in the digital age

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2. Risks and Barriers towards Organ Donation: Strategies to move...

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Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

Persistent link: https://www.econbiz.de/10012642691

Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person

Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648877

Antecedents and consequences of panic buying : the case of COVID-19

Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146

Persistent link: https://www.econbiz.de/10012808005

Guest editorial: technologies and relationship marketing

Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110

Persistent link: https://www.econbiz.de/10012668411

Customer participation in firm-initiated activities via social media : understanding the role of experiential value

Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

Persistent link: https://www.econbiz.de/10012668420

Digital content marketing as a catalyst for e-WOM in food tourism

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154

Persistent link: https://www.econbiz.de/10012668421

Surviving an economic downturn : dynamic capabilities of SMEs

Weaven, Scott; Quach, Sara; Thaichon, Park; Frazer, Lorelle - In: Journal of business research : JBR 128 (2021), pp. 109-123

Persistent link: https://www.econbiz.de/10012494444

Enrichment for retail businesses : how female entrepreneurs and masculine traits enhance business success

Moudrý, Dann Vít; Thaichon, Park - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238371