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Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
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A systematic review of stakeholder involvement in social marketing interventions
Buyucek, Nuray; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: Australasian marketing journal 24 (2016) 1, pp. 8-19
Persistent link: https://www.econbiz.de/10011484607
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Perceived benefits and barriers of physical activity : a social marketing formative study
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Gruneklee, Naomi - In: Health marketing quarterly 33 (2016) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011517997
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771
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College binge drinking : a new approach
Kubacki, Krzysztof; Siemieniako, Dariusz; … - In: The journal of consumer marketing 28 (2011) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10009230990
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No pain, no gain : insights into changing individual volitional behaviour
Arli, Denni; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 170-187
Persistent link: https://www.econbiz.de/10011493109
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 159-171
Persistent link: https://www.econbiz.de/10011382795