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Brainfluence : 100 ways to persuade and convince customers with neuromarketing

Dooley, Roger - 2012

this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This … marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes …-to-understand ways to improve marketing, advertising, and sales efforts"-- …

Persistent link: https://www.econbiz.de/10009406953

Celebrity influences on young consumers : guiding the way to the ideal self

Yurdakul Şahin, Dicle; Atik, Deniz - In: Izmir review of social sciences 1 (2013) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10009791196

Advertising, the matchmaker

Anand, Bharat N.; Shachar, Ron - In: The Rand journal of economics 42 (2011) 2, pp. 205-245

Persistent link: https://www.econbiz.de/10009237513

Emptor Australis: the Australian consumer in early twentieth century advertising literature

Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243

Persistent link: https://www.econbiz.de/10003229064

Advertising and the consumer

Whyte jr., William H. - In: Consumer problems : Proceedings of an institute …, (pp. 14-22). 19XX

Persistent link: https://www.econbiz.de/10003014540

Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...

Kardes, Frank R. (ed.); Herr, Paul M. (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002454921

Raising consumers : children and the American mass market in the early twentieth century

Jacobson, Lisa - 2004

Persistent link: https://www.econbiz.de/10001945406

Anteil der Reklame an den Änderungen der Konsumgewohnheiten der tschechischen Gesellschaft in der zweiten Hälfte des 19. Jahrhunderts

Vošahlíková, Pavla - In: Prague economic and social history papers 4 (1997/1998), pp. 49-66

Persistent link: https://www.econbiz.de/10001408679

The dark side of social media : a consumer psychology perspective

Scheinbaum, Angeline Close (ed.) - 2018 - First edition.

, Scott A. Thompson -- Some unintended consequences for consumers -- Being yourself online : why facebook users display their …

Persistent link: https://www.econbiz.de/10013180035

Advertising message impact on consumers : how to enhance positive affect

Ford, John B. - In: Journal of advertising research 62 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10013186351

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