Brainfluence : 100 ways to persuade and convince customers with neuromarketing
Year of publication: |
c2012
|
---|---|
Authors: | Dooley, Roger |
Publisher: |
Hoboken, N.J. : John Wiley |
Subject: | Neuromarketing | Marketing | Werbung | Verbraucher | Psychologie |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XVIII, 286 S. 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Formerly CIP Uk. - Includes bibliographical references (p. 265-277) |
ISBN: | 978-1-118-11336-3 ; 1-118-11336-5 ; 978-1-11-817594-1 ; 978-1-11-817595-8 ; 978-1-11-817596-5 ; 978-1-118-17594-1 ; 978-1-118-17595-8 ; 978-1-118-17596-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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