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Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371

Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10012416242

Effects of brand experience on brand loyalty in fashion retail business

Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88

Persistent link: https://www.econbiz.de/10011647750

Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty

Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372

Persistent link: https://www.econbiz.de/10011665165

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the … mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … questionnaires standard brand identity by "Bhattacharya and Sen", brand loyalty, brand trust and brand customer satisfaction by He et …

Persistent link: https://www.econbiz.de/10012063114

Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective

Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513

Persistent link: https://www.econbiz.de/10011919919

The path to brand loyalty in the beer market

Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011859205

What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis

Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327

Persistent link: https://www.econbiz.de/10011820616

Antecedents and outcomes of brand love : the mediating role of brand loyalty

Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877

Persistent link: https://www.econbiz.de/10011976104

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

Persistent link: https://www.econbiz.de/10014536023