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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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Islamic values and materialistic consumption culture : an exploratory study
Belhadj, Tarek; Merdaoui, Kamel - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011777811
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Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.; El Seidi, Reham - In: Journal of Islamic marketing 15 (2024) 2, pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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Forecasting patronage factors of Islamic credit card as a new e-commerce banking service : an integration of TAM with perceived religiosity and trust
Jamshidi, Dariyoush; Hussin, Nazimah - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 378-404
Persistent link: https://www.econbiz.de/10011640345
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Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment
Junaidi, Junaidi - In: Journal of Islamic accounting and business research 13 (2022) 6, pp. 960-976
Persistent link: https://www.econbiz.de/10013281053
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The role of Islamic values on green purchase intention
Siti Hasnah Hassan - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 379-395
Persistent link: https://www.econbiz.de/10010443036
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Islamic encounters in consumption and marketing
Sandıkçı, Özlem; Jafari, Aliakbar - In: Marketing theory 13 (2013) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10010233279