Narrow search
Showing 1 - 10 of 104,606
Cover Image
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Cover Image
Marketing "Gamer Foods" : qualitative insights into responsible strategy development
Cronin, James; McCarthy, Mary - In: Journal of food products marketing 18 (2012) 3, pp. 163-185
Persistent link: https://www.econbiz.de/10009553010
Cover Image
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10009666325
Cover Image
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Cover Image
Research anthology on business strategies, health factors, and ethical implications in sports and Esports
Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021
"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
Persistent link: https://www.econbiz.de/10012384541
Cover Image
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne; Dunn, Robert Andrew - In: Digital marketing strategies and models for competitive …, (pp. 160-186). 2020
Persistent link: https://www.econbiz.de/10012231314
Cover Image
Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 1
Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021
Persistent link: https://www.econbiz.de/10012492843
Cover Image
Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 2
Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021
Persistent link: https://www.econbiz.de/10012492844
Cover Image
Research anthology on business strategies, health factors, and ethical implications in sports and Esports
2021
"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
Persistent link: https://www.econbiz.de/10013448885
Cover Image
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10013420398