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Advertising for luxury and fas...
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Advertising
52
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Consumer behaviour
31
Konsumentenverhalten
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USA
28
Advertising effects
27
Werbewirkung
27
United States
26
International marketing
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Internationales Marketing
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English
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Taylor, Charles Raymond
116
Taylor, Charles R.
79
Taylor, Charles Robert
38
Okazaki, Shintaro
17
Ko, Eunju
11
Mueller, Barbara
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Sarstedt, Marko
7
Capella, Michael L.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Osland, Gregory E.
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
Doh, Jonathan P.
3
Ford, John B.
3
Kim, Dong Ryul
3
Kwak, Hyokjin
3
Lee, Jooyeon
3
Lee, Ki Hoon
3
Miracle, Gordon E.
3
Omura, Glenn S.
3
Park, Myung Hwan
3
Puzakova, Marina
3
Sung, Heewon
3
Taylor, Ray
3
Wagner, Udo
3
Walsh, Michael G.
3
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International journal of advertising : the review of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of advertising research
9
Journal of international marketing
8
International Marketing Review
7
Advances in international marketing
6
Psychology & marketing
6
Conference Board report
5
International marketing review
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Measurement and research methods in international marketing
3
Cross-cultural buyer behavior
2
European Journal of Marketing
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of world business : JWB
2
New directions in international advertising research
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
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ECONIS (ZBW)
167
OLC EcoSci
44
Other ZBW resources
13
RePEc
11
USB Cologne (EcoSocSci)
5
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1
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
2
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
3
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
4
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
5
Editorial: Corporate social resposibility and advertising : does it extend to taking stances on social issues?
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10010256890
Saved in:
6
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
Saved in:
7
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
8
Editorial: a call for more research on authenticity in corporate social responsibility programs
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 969-971
Persistent link: https://www.econbiz.de/10012650612
Saved in:
9
Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
Saved in:
10
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
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