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into account fundamental elements of the open innovation paradigm underpins the authors' holistic approach. …
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The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the...
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development and innovation. This work answers the research question by review of prior attempts to combine Design Thinking and …
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