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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Is guanxi universal in China? : some evidence of a paradoxical shift
Berger, Ron; Herstein, Ram; Silbiger, Avi; Barnes, … - In: Journal of business research : JBR 86 (2018), pp. 344-355
Persistent link: https://www.econbiz.de/10011855358
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Can guanxi be created in Sino-Western relationships? : an assessment of Western firms trading with China using the GRX scale
Berger, Ron; Herstein, Ram; Silbinger, Avi; Barnes, … - In: Industrial marketing management : the international … 47 (2015), pp. 166-174
Persistent link: https://www.econbiz.de/10011313547
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Marketing : real people, real choices
Marshall, Greg W.; Stuart, Elnora W.; Barnes, Bradley R.; … - 2009 - 1. european ed., 2. [print.]
Persistent link: https://www.econbiz.de/10003801770
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Exploring cosmetics advertising in southern China : an investigation of Hong Kong and Shenzhen
Barnes, Bradley R.; Siu, Noel Y. M.; Yu, Qionglei; … - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 369-393
Persistent link: https://www.econbiz.de/10003853233
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Moving towards equilibrium in industrial markets : an analysis of dyadic paired relationships
Barnes, Bradley R.; O'Reilly, Daragh; Lowe, Ben - In: Journal of strategic management education : JSME 5 (2009) 3/4, pp. 151-166
Persistent link: https://www.econbiz.de/10003981338
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Opportunism as the inhibiting trigger for developing long-term-oriented western exporter : Hong Kong importer relationships
Barnes, Bradley R.; Leonidou, Leonidas C.; Siu, Noel Y. M. - In: Journal of international marketing 18 (2010) 2, pp. 35-63
Persistent link: https://www.econbiz.de/10003982227
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Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben; Barnes, Bradley R.; Rugimbana, Robert - In: Psychology & marketing 29 (2012) 3, pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
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Exploring Western and Chinese business relationship paradigms
Yen, Dorothy A.; Barnes, Bradley R. - In: Handbook of institutional approaches to international …, (pp. 515-532). 2012
Persistent link: https://www.econbiz.de/10009548227
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872