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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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The linguistics of social media : communication of emotions and values in sport
Lee, Christopher; Kahle, Lynn R. - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011635480
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Heart, mind and body : #NoMorePage3 and the replenishment of emotional energy
McCarthy, Lauren; Glozer, Sarah - In: Organization studies : an international … 43 (2022) 3, pp. 369-394
Persistent link: https://www.econbiz.de/10013175678
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Communication via social media : how employees will paradoxically support the organization while putting less effort at work
Labban, Alice; Bizzi, Lorenzo - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 487-511
Persistent link: https://www.econbiz.de/10014229029
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The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane; Yi, Youjae; Agrawal, Nidhi - In: International journal of advertising : the review of … 43 (2024) 5, pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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Emotions, indigenous affective ties, and social network theory : the case of South Korea
Yang, Inju; Horak, Sven - In: Asia Pacific journal of management : APJM ; a … 36 (2019) 2, pp. 395-414
Persistent link: https://www.econbiz.de/10012040742
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Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon; Roth, Martin S.; Madden, Thomas Justin; … - In: Tourism management : research, policies, practice 47 (2015), pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
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An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel; Brady, Mairead - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605