Where do women currently stand in the corporate world? -- Why do fewer leadership opportunities go to women? -- Are women built for leadership? -- Can women possibly be good at business? -- How do women stack up against men? -- What specific business benefits do women leaders bring? -- Are...

This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so...

What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children