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Interactive value formation : drivers and outcomes from Airbnb guests' perspectives
Sthapit, Erose; Bjørk, Peter - In: Scandinavian journal of hospitality and tourism 21 (2021) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10012517160
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 4, pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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The impact of value co-creation on satisfaction and loyalty : the moderating effect of price fairness : empirical study of automobile customers in Ghana
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Total quality management & business excellence 32 (2021) 11, pp. 1167-1181
Persistent link: https://www.econbiz.de/10012607232
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Value co-creation and innovation performance : insight knowledge from companies and customers in the Malaysian hotel industry
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; Ling … - In: International journal of management practice : IJMP 15 (2022) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10013256667
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How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng; Jacobs, Sofie; Cambré, Bart - In: Journal of business research : JBR 146 (2022), pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
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Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.; Kalra, Ashish; Riley, Jen - In: Information & management : the internat. journal of … 59 (2022) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
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Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang; Peng, Guochao; Xing, Fei; Zhang, Jun; … - In: Industrial marketing management : the international … 98 (2021), pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
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Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari; Gaur, Loveleen; Singh, Gurmeet - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209516
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657