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How firms synergise : understanding motives and management of co-creation for business-to-business services
Schwetschke, Stephan; Durugbo, Christopher - In: International journal of technology management : IJTM 76 (2018) 3/4, pp. 258-284
Persistent link: https://www.econbiz.de/10011896391
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Capturing the broader picture of value co-creation management
Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
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Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
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An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen; Menezes, João - In: Services marketing quarterly 45 (2024) 2, pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
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A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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Hospitality employee and customer role in value co-creation : personal, organizational and collaborative outcomes
Shulga, Lenna V.; Busser, James A. - In: International journal of hospitality management 91 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012389079
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Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573
Persistent link: https://www.econbiz.de/10014553339