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National identifications as determinants of the reception of country-of-origin sensitive advertising

Gerpott, Torsten J.; Bicak, Ilknur - In: Review of International Business and Strategy 26 (2016) 1, pp. 137-162

Purpose – This paper aims to empirically analyze the extent to which advertising reception among consumers with a … telecommunication service suppliers in Germany because such communication measures are quite common and about three million German … scarcity of empirical work on reactions of German-Turks to ethnomarketing is reduced. …

Persistent link: https://www.econbiz.de/10014991118

Emotional appeal in recruitment advertising and applicant attraction : unpacking national cultural differences

Han, Jing; Ling, Juan - In: Journal of organizational behavior : OB ; the internat. … 37 (2016) 8, pp. 1202-1223

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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture

Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768

Persistent link: https://www.econbiz.de/10014414330

Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising

Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012260089

Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market

Grant, Claire; Bailey, Arlene; Ogbuehi, Alphonso O. - In: International journal of business and emerging markets … 9 (2017) 2, pp. 174-191

Persistent link: https://www.econbiz.de/10011776071

Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia

Saleem, Salman; Larimo, Jorma; Ummik, Kadi; Kuusik, Andres - In: Baltic journal of management 10 (2015) 3, pp. 313-330

Persistent link: https://www.econbiz.de/10011401546

Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context

Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294

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Perceived financial constraints and normative influence : discretionary purchase decisions across cultures

Malika, Malika; Maheswaran, Durairaj; Jain, Shailendra … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 252-271

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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior

Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011963047

Cultural meaning, advertising, and national culture : a four-country study

Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17

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