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When less is more : sustainabi...
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1
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10
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date (oldest first)
1
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
2
Green or social? : an analysis of environmental and social
sustainability
advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Discovering and sustaining the brand bond
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 224-242)
.
2015
Persistent link: https://www.econbiz.de/10011279669
Saved in:
4
A study on the impact of green brand equity, emotional attachment, and green advertisements on purchase intention of fast-moving consumer goods : with special reference to millenni...
Warnakulasooriya, W. H. S.
;
Kulathunga, K. M. M. C. B.
; …
- In:
Asian Journal of Management Science and Applications
7
(
2022
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014306275
Saved in:
5
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
Saved in:
6
Victim or beggar? : anthropomorphic messengers and the savior effect in consumer
sustainability
behavior
Ketron, Seth
;
Naletelich, Kelly
- In:
Journal of business research : JBR
96
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
Saved in:
7
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Interactive effects of brand reputation and ESG on green bond issues : a sustainable development perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Broadstock, David C.
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 570-586
Persistent link: https://www.econbiz.de/10014266657
Saved in:
9
Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek
;
Yadav, Prashant Dev
;
Singh, Vinod Kumar
; …
- In:
World review of entrepreneurship, management and …
17
(
2021
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
Saved in:
10
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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