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Product placement
449
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Pelsmacker, Patrick de
17
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13
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13
Jugenheimer, Donald W.
10
Matthes, Jörg
10
Unger, Fritz
9
Eisend, Martin
8
Kelley, Larry D.
8
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Budzinski, Oliver
6
Cauberghe, Verolien
6
Huber, Frank
6
Hudders, Liselot
6
Pepels, Werner
6
Sung, Yongjun
6
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6
Balasubramanian, Siva Kumar
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Engel, Dirk
5
Schramm, Holger
5
Verhellen, Yann
5
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4
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4
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4
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4
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4
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4
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4
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4
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4
Laussel, Didier
4
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4
Lindstädt-Dreusicke, Nadine
4
Lowe, Ben
4
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4
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of advertising research
22
Journal of marketing communications
15
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
The journal of brand management : an international journal
8
Psychology & marketing
7
Advertising in new formats and media : current research and implications for marketers
6
Journal of promotion management : innovations in planning and applied research
6
Media-Perspektiven
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Engaging consumers through branded entertainment and convergent media
5
Journal of advertising
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of media business studies
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Journal of current issues and research in advertising : JCIRA
4
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Springer eBook Collection
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Beiträge zur Analyse und Entwicklung der Medien
3
Cutting edge international research
3
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ECONIS (ZBW)
811
USB Cologne (EcoSocSci)
68
RePEc
1
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91
Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
Saved in:
92
Advertising : a powerful tool
Parthasarathy, N.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 225-232)
.
2009
Persistent link: https://www.econbiz.de/10003917026
Saved in:
93
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
94
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
95
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
96
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
97
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
98
Communication
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928569
Saved in:
99
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
100
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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