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Configurating product placement prominence on brand memory : what counts and what does not?

Song, Sigen; Chan, Fong Yee; Li, Yongfa; Wang, Cheng Lu - In: The journal of product & brand management 32 (2023) 4, pp. 600-617

Persistent link: https://www.econbiz.de/10014281357

Product placement bibliometric study : generic journals versus specific-communication journals

Vila-López, Natalia; Küster, Inés - In: International journal of business communication : IJBC … 60 (2023) 4, pp. 1368-1397

Persistent link: https://www.econbiz.de/10014365732

Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven

Pethig, Rüdiger (ed.); Blind, Sofia (contributor) - 1998

Persistent link: https://www.econbiz.de/10014268014

Product placement in Chinese cinema : from resistance to acceptance : 1999-2009

Ai, Qi; Dong, Yinan - In: Journal of macromarketing 43 (2023) 2, pp. 154-170

Persistent link: https://www.econbiz.de/10014294175

The mind of the beholder : congruence effects in luxury product placements

Rossi, Patricia; Pantoja, Felipe; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 42 (2023) 3, pp. 562-588

Persistent link: https://www.econbiz.de/10014295234

Reader and author attitudes towards brand placement in fiction

R. Avramova, Yana; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the review of … 42 (2023) 5, pp. 835-867

Persistent link: https://www.econbiz.de/10014296428

Antecedents and consequences of consumers' attitudes toward product placements : evidence from India

Kaur, Ravineet; Sharma, Rakesh Kumar; Bakshi, Apurva - In: International journal of emerging markets 18 (2023) 9, pp. 2698-2717

Persistent link: https://www.econbiz.de/10014450631

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

1. The role of ambi-diegetic film music in the product design of Hollywood movies : macromarketing in La-La-land -- 2. Ambi-diegetic film music as a product-design and -placement strategy : the Crosby duets in High society (1956) -- 3. The cinemusical role of 'My funny Valentine' in The fabulous...

Persistent link: https://www.econbiz.de/10014498517

What do you see and what do you recall? : using eye tracking to understand product placement

Jittima Kongmanon; Phallapa Petison - In: Cogent business & management 9 (2022) 1, pp. 1-22

Since 1982, when one of the most successful product placements appeared in the movie ET, marketers have continued adopting this strategy in various media channels. Among those, research studies indicated that product placements in situation comedies (Sitcoms) are the most effective. This study...

Persistent link: https://www.econbiz.de/10014436286

Bibliometric analysis of film marketing research from 1976 TO 2021

Gundeti, Sandeep; Jain, Amit; Bhatnagar, Deepali - In: Digital transformation, strategic resilience, cyber …, (pp. 153-167). 2023

Persistent link: https://www.econbiz.de/10014428835