A marketing-szakirodalomban számos kutatás foglalkozik a termékek és szolgáltatások értékének elemzésével, de kevés figyelmet kapott a kulturális szolgáltatások vizsgálata. Korábbi kutatások igazolják, hogy a fogyasztó értékpercepciója hatással van jövőbeni magatartási...

In international and especially in Hungarian marketing literature, a few pieces of research deal with analysis of the relationship between the subjective quality of life and the services. The objective of this article is to explore, what the role of the perceived value of cultural activities...

The objective of this article is to explore how the cultural participation influences on the evaluation of the consumers' quality of life. First, we study the concept of the quality of life comparing two approaches to the evaluation of the individual subjective well-being. We carried out a...

The perception of the corporate image may be investigated to the distinctiveness of the service given the great diversity of the service industries. The purpose of this research is to identify the factors used by public transport users in evaluating the image of their local transit providers....

The aim of this paper is to examine the effects of the consumers' expertise the quality experience on the consumers' expectations in case of different type of service guarantees. This study was carried out in the postal clients in the west part of Hungary and was based on one questionnaire. The...