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Hedonic Escalation: When Food Just Tastes Better and Better

Crolic, Cammy; Janiszewski, Chris - 2016

Hedonic escalation is an increasing appreciation for each additional bite of a palatable food. Hedonic escalation is more likely to occur when (1) a palatable food consists of a complex combination of flavors and (2) a person has the ability to identify the flavors. Consequently, hedonic...

Persistent link: https://www.econbiz.de/10011920604

Goal-directed perception

Janiszewski, Chris A. - In: Handbook of consumer psychology, (pp. 393-416). 2008

Persistent link: https://www.econbiz.de/10003716233

Rethinking visual communication research : updating old constructs and considering new metaphors

Janiszewski, Chris A. - In: Visual marketing : from attention to action ; …, (pp. 277-293). 2008

Persistent link: https://www.econbiz.de/10009260336

The influence of print advertisement organization on affect toward a brand name

Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 53-65

Persistent link: https://www.econbiz.de/10001098523

A theoretical framework for goal-based choice and for prescriptive analysis

Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254

Persistent link: https://www.econbiz.de/10003774308

Context-dependent effects of goal primes

Laran, Juliano; Janiszewski, Chris A.; Cunha, Marcus - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 653-667

Persistent link: https://www.econbiz.de/10003806948

Behavioral consistency and inconsistency in the resolution of goal conflict

Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 967-984

Persistent link: https://www.econbiz.de/10003861947

The influence of causal conditional reasoning on the acceptance of product claims

Chandon, Elise; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1003-1011

Persistent link: https://www.econbiz.de/10003861950

Transfer-appropriate processing, response fluency, and the mere measurement effect

Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323

Persistent link: https://www.econbiz.de/10003486948

Evaluative conditioning procedures and the resilience of conditioned brand attitudes

Sweldens, Steven; Van Osselaer, Stijn M. J.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 473-489

Persistent link: https://www.econbiz.de/10008662501

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