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Moser, H. R.; Loudon, David; Stevens, Robert E. - In: Services marketing quarterly 35 (2014) 2, pp. 105-122

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Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119

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Moser, H. R.; Freeman, Gordon L.; Loudon, David - In: Services marketing quarterly 36 (2015) 3, pp. 281-297

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Silver, Lawrence S.; Stevens, Robert E.; Wrenn, Bruce; … - 2013 - 3. ed.

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Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98

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Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288

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Moser, H. R. - In: Journal of hospital marketing & public relations 18 (2007/08) 1, pp. 3-19

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Moser, H. R. - In: Mid-South business journal 4 (1984) 2, pp. 3-9

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Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417

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Freeman, Gordon L.; Moser, H. R. - In: Journal of business and economic perspectives 35 (2009) 1, pp. 52-69

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