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A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Journal of hospital marketing & public relations 18 (2007/08) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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Low Budget Werbung & Guerilla Marketing für Arzt, Zahnarzt, Tierarzt, Apotheker
Gmeiner, Alois - 2008 - Überarb. und erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775362
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.; Johns Jr., Horace E. - In: Services marketing quarterly 33 (2012) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
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Geomarketing : methods and strategies in spatial marketing
Cliquet, Gérard (ed.) - 2006
Persistent link: https://www.econbiz.de/10013553175
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Erfolgreiches Marketing für die Arztpraxis : verständlich, zielgerichtet, leicht umsetzbar
Hausegger, Viktoria - 2007
Persistent link: https://www.econbiz.de/10003403731
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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440