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378
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ECONIS (ZBW)
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71
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
72
Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei
;
Li, Yan
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
Saved in:
73
Social identity perspective on brand loyalty
He, Hongwei
;
Li, Yan
;
Harris, Lloyd
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
Saved in:
74
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei
;
Li, Yan
- In:
Journal of business ethics : JOBE
100
(
2011
)
4
,
pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Saved in:
75
Analysis of the influential factors of manufactured products intra-industry trade between China-South Korea and China' policy
Li, Yan
;
Dai, Qing-Ling
;
Huang, Qingbo
- In:
Theoretical economics letters
5
(
2015
)
1
,
pp. 114-124
Persistent link: https://www.econbiz.de/10010533263
Saved in:
76
Corporate social responsibility and insider trading
Cui, Jinhuan
;
Jo, Hoje
;
Li, Yan
- In:
Journal of business ethics : JOBE
130
(
2015
)
4
,
pp. 869-887
Persistent link: https://www.econbiz.de/10011350082
Saved in:
77
AT&T and T-Mobile : economies as an antitrust defense applied
Pittman, Russell W.
;
Li, Yan
- In:
Journal of competition law & economics
9
(
2013
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10009726391
Saved in:
78
Market structure, regulation and the speed of mobile network penetration
Li, Yan
;
Lyons, Bruce R.
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 697-707
Persistent link: https://www.econbiz.de/10009699642
Saved in:
79
Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue
;
He, Hongwei
;
Li, Yan
- In:
Asia Pacific business review
19
(
2013
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
Saved in:
80
Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan
;
He, Hongwei
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
Saved in:
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