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If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect

Wright, Scott A.; Hernandez, José Mauro da Costa; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 197-198

Persistent link: https://www.econbiz.de/10009747170

How group loyalties shape ethical judgment and punishment preferences

Wright, Scott A.; Dinsmore, John; Kellaris, James J. - In: Psychology & marketing 30 (2013) 3, pp. 203-210

Persistent link: https://www.econbiz.de/10009728515

Recession, financial hardship, and ethical judgment : do tough times beget tough judges?

Dinsmore, John; Wright, Scott A.; Guo, Xiaoning; … - In: Delivering value in turbulent times : AMA Summer …, (pp. 139-146). 2012

Persistent link: https://www.econbiz.de/10010191494

Construal-level mind-sets and the perceived validity of marketing claims

Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 253-261

Persistent link: https://www.econbiz.de/10009530046

Understanding the implications of equity crowdfunding on sustainability-oriented innovation and changes in agri-food systems : insights into an open innovation approach

Troise, Ciro; Tani, Mario; Dinsmore, John; Schiuma, Giovanni - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012814000

Introduction : advancing understanding of mobile applications in marketing

Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362

Persistent link: https://www.econbiz.de/10012494323

Metaphorical communication, self-presentation, and consumer inference in service encounters

Sundar, Aparna; Dinsmore, John; Paik, Sung-Hee Wendy; … - In: Journal of business research : JBR 72 (2017), pp. 136-146

Persistent link: https://www.econbiz.de/10011645551

Understanding business student retention during Covid-19 : roles of service quality, college brand, and academic satisfaction, and stress

Swani, Kunal; Wamwara, Wakiuru; Goodrich, Kendall; … - In: Services marketing quarterly 43 (2022) 3, pp. 329-352

Persistent link: https://www.econbiz.de/10013352807

Antecedents and consequences of sending and receiving information in mobile gaming apps

Dinsmore, John; Swani, Kunal; Troise, Ciro; Wamwara, Wakiuru - In: Digital business 2 (2022) 2, pp. 1-11

Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information between players in hopes of generating word-of-mouth and stimulating purchases. This research utilizes a social influence perspective to examine the trait antecedents (identification...

Persistent link: https://www.econbiz.de/10013477418

Improving service brand personality with augmented reality marketing

Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799

Persistent link: https://www.econbiz.de/10013407600