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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, … - In: Psychology & marketing 40 (2023) 10, pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
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Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
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The foresight effect : local optimism motivated consistency and local pessimism motivated variety
Yang, Adelle X.; Urminsky, Oleg - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 361-377
Persistent link: https://www.econbiz.de/10011583442
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The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl; Park, Hye Kyung; Kim, Kyung Ho - In: The journal of brand management : an international journal 29 (2022) 3, pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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Longing for the heritage treasure : reconnecting the self and the heritage site through nostalgic reminiscences and psychological ownership
Lin, Zhiwei; Wong, IpKin Anthony; Zhang, Gongpeng; … - In: Journal of travel and tourism marketing 39 (2022) 3, pp. 320-334
Persistent link: https://www.econbiz.de/10013352889
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Factors affecting restaurant choices for traditional foods among Gen Y and Gen Z : a multigenerational study on Vietnamese "Pho"
Dung Phuong Hoang; Dang Nguyen Hai; Vy Thanh Ngoc Nguyen; … - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 868-888
Persistent link: https://www.econbiz.de/10014526825
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A joint account with my future self : self-continuity facilitates adjustment of present spending to future income changes
Schanbacher, Anja D.; Faro, David; Botti, Simona - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10014534644
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Nostalgia marketing and (re-)enchantment
Hartmann, Benjamin Julien; Brunk, Katja H. - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012152473
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The transversal of nostalgia from psychology to marketing : what does it portend for future research?
Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; … - In: International journal of organizational analysis 30 (2022) 4, pp. 899-932
Persistent link: https://www.econbiz.de/10013364391