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Overcoming the negative role of nostalgia in consumer reactions to automated products

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, … - In: The journal of product innovation management : an … 39 (2022) 6, pp. 871-890

Persistent link: https://www.econbiz.de/10013465346

The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator

Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and nostalgia …

Persistent link: https://www.econbiz.de/10014288866

Circular or angular? : how nostalgia affects product shape preference

Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan - In: Psychology & marketing 40 (2023) 2, pp. 288-299

Persistent link: https://www.econbiz.de/10014290569

Positive autobiographical memory recall does not influence temporal discounting : an internal meta-analysis of experimental studies

Lempert, Karolina M.; Parthasarathi, Trishala; … - In: Journal of economic psychology 103 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015063898

Does gender make a difference in heritage tourism experience? : searching for answers through multi-group analysis

Leong, Man Wai Aliana; Yeh, Shih-Shuo; Chen, Hung-Bin; … - In: Tourism Management Perspectives 52 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015077293

Exploring the influence of historical storytelling on cultural heritage tourists' value co-creation using tour guide interaction and authentic place as mediators

Leong, Man Wai Aliana; Yeh, Shih-Shuo; Zhou, Yanqian; … - In: Tourism Management Perspectives 50 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015077042

Multidimensionality of nostalgic festival experiences : the Art Deco Festival case

Dresler, Emma; Jackson, Victoria - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015076562

Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Membiela-Pollán, Matías Enrique; Picatoste-Novo, Xose; … - In: Atlantic Review of Economics (ARoEc) 4 (2021) 1, pp. 2-20

trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing …

Persistent link: https://www.econbiz.de/10014468626

Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Membiela-Pollán, Matías Enrique; Picatoste-Novo, Xose; … - In: Atlantic review of economics : AROE 4 (2021) 1, pp. 2-20

trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing …

Persistent link: https://www.econbiz.de/10012612937

La evocación de la nostalgia en las ficciones audiovisuales : el caso de Ready Player One

Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 24-43

Persistent link: https://www.econbiz.de/10013330720