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Nostalgic marketing, perceived...
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81
Overcoming the negative role of
nostalgia
in consumer reactions to automated products
Kremer, Patrick
;
Feurer, Sven
;
Kim, Ju-Young
;
Hoeffler, …
- In:
The journal of product innovation management : an …
39
(
2022
)
6
,
pp. 871-890
Persistent link: https://www.econbiz.de/10013465346
Saved in:
82
The role of brand silence and
nostalgia
in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator
Tripathi, Vibhuti
;
Chandra, Tarunija
- In:
The journal of business and economic studies
26
(
2023
)
2
,
pp. 72-108
The purpose of this research is to identify the role of brand salience and
nostalgia
in the revitalization of … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and
nostalgia
…
Persistent link: https://www.econbiz.de/10014288866
Saved in:
83
Circular or angular? : how
nostalgia
affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
Saved in:
84
Positive autobiographical memory recall does not influence temporal discounting : an internal meta-analysis of experimental studies
Lempert, Karolina M.
;
Parthasarathi, Trishala
; …
- In:
Journal of economic psychology
103
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015063898
Saved in:
85
Does gender make a difference in heritage tourism experience? : searching for answers through multi-group analysis
Leong, Man Wai Aliana
;
Yeh, Shih-Shuo
;
Chen, Hung-Bin
; …
- In:
Tourism Management Perspectives
52
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015077293
Saved in:
86
Exploring the influence of historical storytelling on cultural heritage tourists' value co-creation using tour guide interaction and authentic place as mediators
Leong, Man Wai Aliana
;
Yeh, Shih-Shuo
;
Zhou, Yanqian
; …
- In:
Tourism Management Perspectives
50
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015077042
Saved in:
87
Multidimensionality of nostalgic festival experiences : the Art Deco Festival case
Dresler, Emma
;
Jackson, Victoria
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015076562
Saved in:
88
Comportamiento del consumidor y
nostalgia
Revisión y análisis bibliométrico sobre retromarketing
Membiela-Pollán, Matías Enrique
;
Picatoste-Novo, Xose
; …
- In:
Atlantic Review of Economics (ARoEc)
4
(
2021
)
1
,
pp. 2-20
trends. Among the published works are those of retro marketing, also called
nostalgia
marketing. Studies on retromarketing …
Persistent link: https://www.econbiz.de/10014468626
Saved in:
89
Comportamiento del consumidor y
nostalgia
Revisión y análisis bibliométrico sobre retromarketing
Membiela-Pollán, Matías Enrique
;
Picatoste-Novo, Xose
; …
- In:
Atlantic review of economics : AROE
4
(
2021
)
1
,
pp. 2-20
trends. Among the published works are those of retro marketing, also called
nostalgia
marketing. Studies on retromarketing …
Persistent link: https://www.econbiz.de/10012612937
Saved in:
90
La evocación de la
nostalgia
en las ficciones audiovisuales : el caso de Ready Player One
Cenizo, Coral
- In:
Redmarka : revista de marketing aplicado
25
(
2021
)
2
,
pp. 24-43
Persistent link: https://www.econbiz.de/10013330720
Saved in:
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