Overcoming the negative role of nostalgia in consumer reactions to automated products
Year of publication: |
2022
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Authors: | Kremer, Patrick ; Feurer, Sven ; Kim, Ju-Young ; Hoeffler, Steve |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 39.2022, 6, p. 871-890
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Subject: | consumer | innovation resistance | nostalgia | product automation | Konsumentenverhalten | Consumer behaviour | Automatisierung | Automation |
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