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Building loyalty through perceived value in online shopping : does family life cycle stage matter?

Amirtha, Raman; Sivakumar, V. J. - In: The service industries journal 42 (2022) 15/16, pp. 1151-1189

Persistent link: https://www.econbiz.de/10013466618

A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry

Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430

Persistent link: https://www.econbiz.de/10015063994

The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances

Bao Ngoc Le; Nguyen Nguyet - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 383-393

Persistent link: https://www.econbiz.de/10014496368

Digital service innovation, customer engagement, and customer equity in AR marketing

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

The impact of brand health on customer equity

Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16

Persistent link: https://www.econbiz.de/10011598531

The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

Persistent link: https://www.econbiz.de/10014442245

Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach

Nasef, Nehal Nabil; Sedej, Tanja - In: International journal of electronic trade 1 (2024) 2, pp. 93-113

Persistent link: https://www.econbiz.de/10015060702

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model

Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493

Persistent link: https://www.econbiz.de/10011591396

Customer journey value : a conceptual framework

Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26

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