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Kaiser, Harry M.
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37
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30
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28
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26
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25
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25
Zaccour, Georges
25
Bruhn, Manfred
24
Chan, Kara
24
Diehl, Sandra
24
Pepels, Werner
24
Sethi, Suresh
24
Yoon, Sukki
24
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Terlutter, Ralf
22
Castronova, Edward
21
Ford, John B.
21
Carlson, Les
20
Dens, Nathalie
20
Silk, Alvin J.
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Yoon, Hye Jin
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Chintagunta, Pradeep K.
19
Choi, Yung Kyun
19
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IGI Global
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National Bureau of Economic Research
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Zentralausschuss der Werbewirtschaft
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Université Paris-Dauphine (Paris IX)
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Axel-Springer-Verlag
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Agricultural and Applied Economics Association - AAEA
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EconWPA
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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Axel Springer Verlag, Marketing Anzeigen
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Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Confederation British Industry
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Journal of advertising research
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236
International journal of advertising : the review of marketing communications
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191
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185
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European Journal of Marketing
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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Young Consumers
83
SpringerLink / Bücher
82
European journal of operational research : EJOR
77
Journal of historical research in marketing
71
Journal of promotion management : innovations in planning and applied research
71
European journal of marketing : EJM
69
Marketing Science
69
Psychology & marketing
67
International journal of internet marketing and advertising : IJIMA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of marketing research : JMR
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NBER working paper series
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International Marketing Review
59
International journal of industrial organization
58
Strategic Direction
58
Technological forecasting & social change : an international journal
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
52
Young consumers : insight and ideas for responsible marketers
51
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
49
Journal of current issues and research in advertising
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Working paper / National Bureau of Economic Research, Inc.
47
Journal of Services Marketing
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ECONIS (ZBW)
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Showing
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date (oldest first)
1
Advertising
in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
2
Players' attitudes towards
advertising
in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
3
Location-based
advertising
on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
4
The appealing characteristics of download type mobile games
Kim, Chang-su
;
Oh, Eun-hai
;
Yang, Kyung Hoon
;
Kim, Jae Kyung
- In:
Service business : an international journal
4
(
2010
)
3/4
,
pp. 253-269
Persistent link: https://www.econbiz.de/10008746875
Saved in:
5
Evaluating mobile game prospects : perspective of a game publisher
Hallikainen, Petri
;
Tuunainen, Virpi Kristiina
; …
- In:
International journal of management and decision making …
11
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10008824815
Saved in:
6
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
7
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
8
Mobile virtual heritage exploration with heritage hunt with a case study of George Town, Penang, Malaysia
Chen Kim Lim
;
Kian Lam Tan
;
Abdullah Zawawi bin Haji Talib
- In:
Modern entrepreneurship and e-business innovations
,
(pp. 115-126)
.
2013
Persistent link: https://www.econbiz.de/10009720241
Saved in:
9
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
10
Scribicon : Visual Storytelling als moderne Kommunikations- und Personalentwicklungsmethode
Haines, Jan
;
Ambros, Susanne
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 225-239)
.
2014
Persistent link: https://www.econbiz.de/10010422778
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