Purpose – The aim of this case study-based paper is to study the application of Six Sigma, a breakthrough improvement strategy in the field of cell site construction of a telecom company.Design/methodology/approach – This research provides action research of a Six Sigma project using DMAIC...

The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...

Social media is an integral part of every individual's life where one can share his/her experience, opinions, and feelings with others. The democratization of information through social media has brought significant changes in the purchasing behaviors of consumers. Consumers' connectivity in a...

Corporate Social Responsibility (CSR) has gained wide attention during the last two decades. Different measurement instruments and approaches have been developed and applied to different sectors to measure CSR. The concept of CSR in Islam is also an important aspect to discuss and measure. Islam...