//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Like the ad or the brand? Mark...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
79,127
Consumer behaviour
78,694
Zeitreihenanalyse
28,703
Time series analysis
28,479
Theorie
23,238
Theory
23,055
Social Web
20,191
Social web
20,157
Markenführung
17,022
Brand management
17,000
Online-Marketing
12,879
Internet marketing
12,657
Markenimage
10,864
Beziehungsmarketing
10,841
Relationship marketing
10,826
Brand image
10,649
USA
9,458
United States
9,233
Markenartikel
9,123
Brand
8,028
Werbewirkung
7,886
Deutschland
7,743
Advertising effects
7,661
Schätzung
7,412
Estimation
7,331
Germany
7,090
Online-Handel
6,523
Online retailing
6,506
Prognoseverfahren
6,302
Forecasting model
6,284
Customer satisfaction
5,972
Kundenzufriedenheit
5,969
Schätztheorie
5,849
Estimation theory
5,842
Electronic Commerce
5,813
Werbung
5,569
E-commerce
5,509
Advertising
5,365
Marketingmanagement
4,834
Marketing management
4,781
more ...
less ...
Online availability
All
Undetermined
45,559
Free
36,675
Type of publication
All
Article
96,285
Book / Working Paper
56,483
Journal
305
Other
41
Type of publication (narrower categories)
All
Article in journal
81,154
Aufsatz in Zeitschrift
81,154
Graue Literatur
16,849
Non-commercial literature
16,849
Working Paper
15,200
Arbeitspapier
14,469
Aufsatz im Buch
12,426
Book section
12,426
Hochschulschrift
5,046
Thesis
3,537
Collection of articles of several authors
2,343
Sammelwerk
2,343
Aufsatzsammlung
1,527
Case study
1,296
Fallstudie
1,296
Conference paper
854
Konferenzbeitrag
854
Konferenzschrift
665
Lehrbuch
641
Bibliografie enthalten
628
Bibliography included
628
Dissertation u.a. Prüfungsschriften
577
Collection of articles written by one author
570
Sammlung
570
Textbook
531
Ratgeber
455
Guidebook
419
Amtsdruckschrift
351
Government document
351
Conference proceedings
330
Article
326
Reprint
285
Systematic review
180
Übersichtsarbeit
180
Handbook
161
Handbuch
161
Forschungsbericht
144
Statistik
132
Glossar enthalten
104
Glossary included
104
more ...
less ...
Language
All
English
134,020
German
14,787
Undetermined
2,866
French
614
Spanish
298
Polish
173
Italian
145
Russian
75
Portuguese
70
Swedish
55
Dutch
35
Danish
34
Norwegian
27
Lithuanian
26
Czech
23
Hungarian
23
Finnish
20
Slovak
16
Croatian
15
Romanian
14
Serbian
11
Slovenian
8
Indonesian
7
Turkish
7
Bulgarian
5
Malay (macrolanguage)
5
Chinese
5
Kazakh
3
Multiple languages
3
Arabic
2
Bosnian
2
Valencian
2
Japanese
2
Macedonian
1
Vietnamese
1
more ...
less ...
Author
All
Gil-Alaña, Luis A.
337
Franses, Philip Hans
280
Caporale, Guglielmo Maria
259
Phillips, Peter C. B.
239
Koopman, Siem Jan
215
Esch, Franz-Rudolf
181
Burmann, Christoph
166
Huber, Frank
160
McAleer, Michael
145
Bauer, Hans H.
143
Gao, Jiti
133
Teräsvirta, Timo
127
Gierl, Heribert
122
Lütkepohl, Helmut
122
Belk, Russell W.
119
Han, Heesup
117
Gupta, Rangan
113
Wiedmann, Klaus-Peter
111
Pesaran, M. Hashem
110
Herrmann, Andreas
108
Kapetanios, George
107
Mattila, Anna S.
103
Sibbertsen, Philipp
103
Grunert, Klaus G.
102
Phau, Ian
102
Pelsmacker, Patrick de
101
Bruhn, Manfred
100
Harvey, Andrew C.
100
Koop, Gary
100
Baumgarth, Carsten
98
Taylor, Robert
92
Dwivedi, Yogesh Kumar
91
Hyndman, Rob J.
91
Härdle, Wolfgang
90
Meffert, Heribert
90
Watson, Mark W.
89
Melewar, T. C.
88
Lusk, Jayson L.
86
Sheth, Jagdish N.
86
Stock, James H.
86
more ...
less ...
Institution
All
National Bureau of Economic Research
823
Springer Fachmedien Wiesbaden
364
IGI Global
158
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
70
Ekonomiska forskningsinstitutet <Stockholm>
65
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
64
OECD
63
Verlag Dr. Kovač
54
International Monetary Fund (IMF)
49
European University Institute / Department of Economics
45
American Marketing Association
43
Books on Demand GmbH <Norderstedt>
41
Information Resources Management Association
41
Université Paris-Dauphine (Paris IX)
41
Haufe-Lexware GmbH & Co. KG
34
International Energy Agency
31
European Association of Agricultural Economists - EAAE
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Nomos Verlagsgesellschaft
28
Edward Elgar Publishing
27
Springer Gabler <Firma>
26
Friedrich-Schiller-Universität Jena
24
Universität Mannheim
22
Springer International Publishing
21
Christian-Albrechts-Universität zu Kiel
19
Econometrisch Instituut <Rotterdam>
19
Springer-Verlag GmbH
19
Umeå universitet
19
Nordic Council of Ministers
18
Organisation for Economic Co-operation and Development
18
Gottfried Wilhelm Leibniz Universität Hannover
16
Umeå Universitet / Institutionen för Nationalekonomi
16
EconWPA
15
Europäische Kommission / Gemeinsame Forschungsstelle
15
International Institute of Social and Economic Sciences
15
RWTH Aachen
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Campus Verlag
14
Erasmus Research Institute of Management
14
more ...
less ...
Published in...
All
Journal of business research : JBR
2,574
Journal of retailing and consumer services
2,064
SpringerLink / Bücher
905
International journal of hospitality management
849
Psychology & marketing
836
NBER working paper series
784
International journal of consumer studies
783
The journal of brand management : an international journal
700
Journal of econometrics
696
Working paper / National Bureau of Economic Research, Inc.
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
NBER Working Paper
621
Economics letters
620
International journal of forecasting
592
Management science : journal of the Institute for Operations Research and the Management Sciences
527
Tourism management : research, policies, practice
515
The journal of product & brand management
512
Applied economics
506
Journal of advertising research
506
Technological forecasting & social change : an international journal
503
Journal of marketing research : JMR
489
European journal of marketing : EJM
475
Journal of travel and tourism marketing
461
Asia Pacific journal of marketing and logistics
447
Journal of marketing management : MM
440
Discussion paper / Tinbergen Institute
432
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
426
Journal of marketing communications
418
Journal of marketing
413
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
400
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
395
CESifo working papers
376
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
371
Applied economics letters
368
Journal of retailing
359
Cogent business & management
354
Marketing letters : a journal of research in marketing
353
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
350
Journal of international consumer marketing
349
more ...
less ...
Source
All
ECONIS (ZBW)
146,783
USB Cologne (EcoSocSci)
2,794
RePEc
1,830
EconStor
1,175
BASE
221
Other ZBW resources
202
OLC EcoSci
56
USB Cologne (business full texts)
40
ArchiDok
13
more ...
less ...
Showing
1
-
10
of
153,114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
2
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
3
Cultivating consumer-
brand
relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Trust and commitment within a virtual
brand
community : the mediating role of
brand
relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
8
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
9
The role of
brand
experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
10
Fostering consumer-
brand
relationships through social media
brand
communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->