//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of content sentimen...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,856
Social web
20,825
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
11,308
Konsumentenverhalten
11,268
Emotion
10,843
Informationsverbreitung
5,524
Information dissemination
4,958
Viral marketing
4,932
Virales Marketing
4,912
Relationship marketing
3,846
Beziehungsmarketing
3,845
Electronic Commerce
3,563
E-commerce
3,346
Online-Handel
3,126
Online retailing
3,123
Brand management
3,070
Markenführung
3,061
Soziales Netzwerk
2,845
Theorie
2,762
Werbewirkung
2,721
Advertising effects
2,708
Theory
2,707
Social network
2,655
Social media
2,650
Internet
2,541
social media
2,197
Advertising
2,196
Werbung
2,178
USA
1,951
United States
1,916
Markenimage
1,896
Brand image
1,890
Customer satisfaction
1,845
Kundenzufriedenheit
1,831
Digitalisierung
1,825
Deutschland
1,785
Web 2.0 technologies
1,750
Web 2.0-Technologien
1,750
more ...
less ...
Online availability
All
Undetermined
19,701
Free
10,948
Type of publication
All
Article
34,351
Book / Working Paper
15,555
Journal
41
Other
38
Type of publication (narrower categories)
All
Article in journal
26,762
Aufsatz in Zeitschrift
26,762
Aufsatz im Buch
5,556
Book section
5,556
Graue Literatur
3,450
Non-commercial literature
3,450
Working Paper
3,007
Arbeitspapier
2,689
Hochschulschrift
1,305
Collection of articles of several authors
877
Sammelwerk
877
Thesis
803
Aufsatzsammlung
657
Case study
651
Fallstudie
651
research-article
630
Ratgeber
348
Conference paper
330
Konferenzbeitrag
330
Guidebook
321
Konferenzschrift
304
Article
193
Lehrbuch
168
Collection of articles written by one author
144
Sammlung
144
Conference proceedings
141
Amtsdruckschrift
135
Government document
135
Textbook
130
Dissertation u.a. Prüfungsschriften
82
review-article
82
Bibliografie enthalten
70
Bibliography included
70
review
65
Handbook
63
Handbuch
63
Glossar enthalten
50
Glossary included
50
Forschungsbericht
41
Reprint
40
more ...
less ...
Language
All
English
43,635
German
5,189
Undetermined
972
French
143
Spanish
38
Italian
22
Polish
18
Russian
14
Swedish
13
Portuguese
6
Croatian
4
Dutch
4
Czech
3
Finnish
3
Serbian
3
Lithuanian
2
Romanian
2
Slovak
2
Vietnamese
2
Arabic
1
Bosnian
1
Danish
1
Hungarian
1
Norwegian
1
more ...
less ...
Author
All
Ashkanasy, Neal M.
62
Kreutzer, Ralf T.
59
Dwivedi, Yogesh Kumar
47
Qiu, Liangfei
46
Asongu, Simplice
45
Septianto, Felix
44
Whinston, Andrew B.
43
Skiera, Bernd
42
Hess, Thomas
41
Winden, Frans A. A. M. van
41
Goldfarb, Avi
40
Bagozzi, Richard P.
38
Law, Chun Hung Roberts
38
Loureiro, Sandra Maria Correia
38
Tan, Yong
38
Tucker, Catherine
38
Stephen, Andrew T.
37
Ghose, Anindya
36
Kuchler, Theresa
36
Stroebel, Johannes
36
Han, Heesup
34
Füller, Johann
33
Walsh, Gianfranco
33
Pelsmacker, Patrick de
32
Filieri, Raffaele
31
Pitt, Leyland F.
31
Bailey, Michael
30
Ozuem, Wilson
30
Rita, Paulo
30
Flavián Blanco, Carlos
29
Huber, Frank
29
Kollmann, Tobias
29
Usman, Osly
29
Vrontis, Demetris
29
Bauer, Hans H.
28
Hajli, Nick
28
Hopfensitz, Astrid
28
Petrova, Maria
28
Wirtz, Bernd W.
28
Bilgihan, Anil
27
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
195
National Bureau of Economic Research
174
IGI Global
146
OECD
52
Europäische Kommission
27
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
26
Information Resources Management Association
21
Books on Demand GmbH <Norderstedt>
19
Haufe-Lexware GmbH & Co. KG
18
Springer-Verlag GmbH
17
Verlag Dr. Kovač
17
American Marketing Association
16
Springer Gabler <Firma>
16
Nomos Verlagsgesellschaft
14
Edward Elgar Publishing
12
Organisation for Economic Co-operation and Development
12
Universität Mannheim
12
International Institute of Social and Economic Sciences
11
Springer International Publishing
11
Technische Universität Dresden
11
UNIDO
10
World Bank Group
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Generaldirektion Telekommunikation, Informationsindustrie und Innovation
9
International Telecommunications Society (ITS)
9
UNESCO
9
Campus Verlag
8
Centre on Transnational Corporations
8
Friedrich-Schiller-Universität Jena
8
International Monetary Fund
8
International Monetary Fund (IMF)
8
MITP Verlags-GmbH & Co. KG
8
Peter Lang GmbH
8
Verlag Franz Vahlen
8
World Bank
8
epubli GmbH
8
C.E.P.R. Discussion Papers
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Institut für Wirtschaftsinformatik und Neue Medien <München>
7
Shaker Verlag
7
more ...
less ...
Published in...
All
Journal of business research : JBR
887
Journal of retailing and consumer services
559
SpringerLink / Bücher
365
International journal of hospitality management
353
Technological forecasting & social change : an international journal
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
286
Tourism management : research, policies, practice
274
International journal of internet marketing and advertising : IJIMA
269
Psychology & marketing
240
Information systems research : ISR
224
Management science : journal of the Institute for Operations Research and the Management Sciences
202
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
194
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
190
Journal of advertising research
186
Journal of marketing communications
181
Springer eBook Collection
177
NBER working paper series
175
Journal of management information systems : JMIS
170
Journal of travel and tourism marketing
170
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
168
International journal of advertising : the review of marketing communications
160
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
158
Industrial marketing management : the international journal for industrial and high-tech firms
154
Journal of business ethics : JOBE
150
Electronic commerce research
142
Cogent business & management
141
International journal of contemporary hospitality management
137
Journal of hospitality marketing & management
134
Working paper / National Bureau of Economic Research, Inc.
134
International journal of electronic marketing and retailing : IJEMR
133
Journal of marketing management : MM
132
CESifo working papers
129
Journal of internet commerce
126
The journal of brand management : an international journal
123
International journal of business information systems : IJBIS
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of marketing research : JMR
120
Journal of promotion management : innovations in planning and applied research
120
Business horizons
119
Journal of marketing
118
more ...
less ...
Source
All
ECONIS (ZBW)
46,881
Other ZBW resources
1,089
RePEc
669
USB Cologne (EcoSocSci)
641
EconStor
583
BASE
91
USB Cologne (business full texts)
19
OLC EcoSci
12
more ...
less ...
Showing
1
-
10
of
49,985
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
2
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
3
Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
4
,
pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
Saved in:
4
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
7
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
8
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
9
The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning
- In:
International journal of market research
64
(
2022
)
3
,
pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
Saved in:
10
Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser
;
Panahi, Hesam
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->