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Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return

Gilfoil, David M.; Jobs, Charles - In: Journal of business & economics research 10 (2012) 11, pp. 637-649

Persistent link: https://www.econbiz.de/10009673260

"Do it to Denmark" : a case study on viral processes in marketing messages

Blichfeldt, Bodil Stilling; Smed, Karina M. - In: Journal of vacation marketing : an international journal 21 (2015) 3, pp. 289-301

Persistent link: https://www.econbiz.de/10011403681

Profanity in viral tourism marketing : a conceptual model of destination image reinforcement

Fjelldal, Ida Kristine; Kralj, Anna; Moyle, Brent - In: Journal of vacation marketing 28 (2022) 1, pp. 52-63

Persistent link: https://www.econbiz.de/10012872443

Creating "buzz" : opportunities and limitations of social media for arts institutions and their viral marketing

Hausmann, Andrea - In: International journal of nonprofit & voluntary sector … 17 (2012) 3, pp. 173-182

Persistent link: https://www.econbiz.de/10009778683

Spillover effects in seeded word-of-mouth marketing campaigns

Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104

Persistent link: https://www.econbiz.de/10011645777

Viral advertising : message quality, trust and consumers intention to share the content in social media

Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10012140188

Drama goes viral : effects of story development on shares and views of online advertising videos

Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 1-16

Persistent link: https://www.econbiz.de/10012129481

WOM and social media : presaging future directions for research and practice

Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20

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The Power of eWOM on Facebook : der Einfluss sozialer Kontakte im Vergleich zu klassischer Werbung

Kaiser, Sandra - 2012

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Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention

Nee, Ines - 2016

Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral...

Persistent link: https://www.econbiz.de/10012397865