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41
The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan
;
Dospinescu, Nicoleta
;
Dospinescu, …
- In:
Argumenta oeconomica
48
(
2022
)
1
,
pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
Saved in:
42
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
43
Happiness begets money :
emotion
and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
Saved in:
44
Social transmission,
emotion
, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
45
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
46
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
47
Effects of sentiment on recommendations in social network
Hsu, Ping-Yu
;
Lei, Hong-Tsuen
;
Huang, Shih-Hsiang
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
2
,
pp. 253-262
Persistent link: https://www.econbiz.de/10012112955
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48
The emotions that drive viral video
Nelson-Field, Karen
;
Riebe, Erica
;
Newstead, Kellie
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 205-211
Persistent link: https://www.econbiz.de/10010242973
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49
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
50
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
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