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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Introduction to the Special issue on product development and performance in the global environment : from the special issue editor
Ko, Eunju - In: The journal of product innovation management : an … 32 (2015) 2, pp. 173-174
Persistent link: https://www.econbiz.de/10010511327
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Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
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Luxury brand advertising : editorial : theory and practice
Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
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Bridging Asia and the world : global platform for the interface between marketing and management
Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353
Persistent link: https://www.econbiz.de/10012023658
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A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
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Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
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Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
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"Trading up": a consumption value approach
Ko, Eunju; Sung, Heewon - In: Cross-cultural buyer behavior, (pp. 115-137). 2007
Persistent link: https://www.econbiz.de/10003478294