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Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 6-26
Persistent link: https://www.econbiz.de/10010226942
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How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
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The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy - In: International journal of business anthropology 7 (2017) 1, pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
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Impact of national culture on e-recruitment practices in Luxembourg
Schinzel, Ursula - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 318-336
Persistent link: https://www.econbiz.de/10011573441
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Cultural discrepancy and national corruption : investigating the difference between cultural values and practices and its relationship to corrupt behavior
Gelbrich, Katja; Stedham, Yvonne; Gäthke, Daniel - In: Business ethics quarterly : the journal of the Society … 26 (2016) 2, pp. 201-225
Persistent link: https://www.econbiz.de/10011515545
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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National culture dimensions : the perpetuation of cultural ignorance
Venaik, Sunil; Brewer, Paul - In: Management learning : the journal for managerial and … 47 (2016) 5, pp. 563-589
Persistent link: https://www.econbiz.de/10011642411
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Critical review of models, containing cultural levels beyond the organizational one
Dimitrov, Kiril - 2012
National and World Economy, and especially in the series of Economic Alternatives - an official scientific magazine, issued by …
Persistent link: https://www.econbiz.de/10012064466
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An overview of Hofstede-inspired country-level culture research in international business since 2006
Beugelsdijk, Sjoerd; Kostova, Tatiana; Roth, Kendall - In: Journal of international business studies : JIBS ; an … 48 (2017) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10011657766
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Host country cultural profile and the performance of foreign subsidiaries in Latin America
Cunha, Henrique Correa da; Vikkram Singh; Farrell, … - In: International journal of cross cultural management 23 (2023) 3, pp. 531-555
Persistent link: https://www.econbiz.de/10014582945