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Internet commerce in Jordanian firms
Al-Shaikh, Mustafa; Torres, Ivonne M.; Zúñiga, Miguel A. - In: Journal of internet commerce 9 (2010) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10008653791
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Internet commerce in Jordanian firms
Al-Shaikh, Mustafa S.; Torres, Ivonne M.; Zúñiga, … - In: Journal of internet commerce 9 (2010) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10009853599
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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Angel; Torres, Ivonne M.; Niculescu, Mihai - In: Journal of Consumer Marketing 32 (2015) 3, pp. 145-156
Purpose – This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning versus polysemous slogan ads. The authors found that high ethnic identifying Hispanics used the peripheral...
Persistent link: https://www.econbiz.de/10014850403
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African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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A tale of two theories: sympathy or competition?
Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases
Payne, Collin R.; Niculescu, Mihai - In: Agricultural and resource economics review : ARER 41 (2012) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10009667127
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One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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Consumer consumption intentions of smaller packaged snack variants
Payne, Collin R.; Niculescu, Mihai; Barney, Chet E. - In: International journal of consumer studies 38 (2014) 3, pp. 238-242
Persistent link: https://www.econbiz.de/10010381476