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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising

Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10014321490

Effects of dietary restraint on perceived healthfulness and purchase intention : the moderating effects of food type and product label

Rodriguez, Anita G.; Madadi, Rozbeh; Blaugrund, Erin Baca; … - In: Journal of consumer marketing 40 (2023) 7, pp. 869-883

Persistent link: https://www.econbiz.de/10014471138

A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

Shahriari, Elmira; Abbassi, Hamid; Torres, Ivonne M.; … - In: Journal of consumer marketing 40 (2023) 7, pp. 983-1001

Persistent link: https://www.econbiz.de/10014471167

The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316

Persistent link: https://www.econbiz.de/10014430229

Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 41 (2024) 2, pp. 196-212

Persistent link: https://www.econbiz.de/10014519717

Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection

Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101

Persistent link: https://www.econbiz.de/10014529284

The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics

Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Psychology & marketing 41 (2024) 6, pp. 1223-1241

Persistent link: https://www.econbiz.de/10014531208

A tale of two theories: Sympathy or competition?

Torres, Ivonne M. - In: Journal of Business Research 60 (2007) 3, pp. 197-205

Persistent link: https://www.econbiz.de/10005474056

Does Hispanic‐targeted advertising work for services?

Torres, Ivonne M.; Briggs, Elten - In: Journal of Services Marketing 19 (2005) 3, pp. 150-156

Purpose – The study seeks to examine two variables of interest to marketers in the area of services advertising, ethnicity and service involvement. The goal of this study is to investigate the relative effectiveness of ethnic‐targeting in services advertising, specifically,...

Persistent link: https://www.econbiz.de/10014905057

Services' influence on minority portrayals in magazine advertising

Briggs, Elten; Landry, Timothy D.; Torres, Ivonne M. - In: Journal of Services Marketing 24 (2010) 3, pp. 209-218

Purpose – The primary goal of this study is to examine how services advertising strategy relates to the prevalence of minority portrayals in magazine advertisements. Design/methodology/approach – The paper uses a content analysis method. Over 1,000 advertisements were collected, and 455 were...

Persistent link: https://www.econbiz.de/10014905288