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Improving business innovation and research through the application of neuromarketing with ethics : a framework

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Imagem de país e brand equity de bancos espanhóis : papel moderador do gênero e do conhecimento do país

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Uma comparação quantitativa entre dois índices de competitividade

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How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China

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A influência da imagem do Brasil nas intenções comportamentais de consumidores internacionais

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Reciprocal effect of tourist destinations on the strength of national tourism brands

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Development of an identity model for sector brands

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In search of tools for the use of country image (CI) in the brand

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Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence

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A country's image could be managed to give greater value to products from that country, while making the country more attractive to investors and more desirable as a tourism destination. Considering two important gaps in the literature on country image (discrepant results on the influence of...

Persistent link: https://www.econbiz.de/10011894396