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Misleading advertising and minimum quality standards
Hattori, Keisuke; Higashida, Keisaku - In: Information economics and policy : IEP 28 (2014), pp. 1-14
Persistent link: https://www.econbiz.de/10010492614
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales. …
Persistent link: https://www.econbiz.de/10013342873
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Marktprozeß und Einzeltransaktion : eine institutionen- und informationsökonomische Analyse am Beispiel von Standardisierungsprozessen
Marra, Andreas - 1995 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000927477
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When and how should firms differentiate? : quality and advertising decisions in a duopoly
Lauga, Dominique; Ofek, Elie; Katona, Zsolt - In: Journal of marketing research 59 (2022) 6, pp. 1252-1265
Persistent link: https://www.econbiz.de/10013474535
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Do standards improve the quality of traded products?
Disdier, Anne-Célia; Gaigné, Carl; Herghelegiu, Cristina - 2018 - This version: Dec. 2018
Persistent link: https://www.econbiz.de/10012064833
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Product quality and sustainability : the effect of international environmental agreements on bilateral trade
Borsky, Stefan; Leiter, Andrea M.; Pfaffermayr, Michael - 2017
Persistent link: https://www.econbiz.de/10011736795
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Quality standards, industry structure, and welfare in a global economy
Gaigné, Carl; Larue, Bruno - In: American journal of agricultural economics 98 (2016) 5, pp. 1432-1449
Persistent link: https://www.econbiz.de/10011635548
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Asymmetric information, quality, and regulations
Macedoni, Luca - In: Review of international economics 30 (2022) 4, pp. 1180-1198
Persistent link: https://www.econbiz.de/10013463351
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Die Früherkennung von Kompetenzdefiziten im Anbieterunternehmen als Grundlage des Geschäftsbeziehungsmanagement
Butzer-Strothmann, Kristin - In: Kompetenztransfer im Investitionsgütermarketing, (pp. 87-104). 1997
Persistent link: https://www.econbiz.de/10001299651