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Dynamic pricing with "BOGO" promotion in revenue management

Kim, Kyoung-Kuk; Lee, Chi-Guhn; Park, Sunggyun - In: International journal of production research 54 (2016) 17/18, pp. 5283-5302

Persistent link: https://www.econbiz.de/10011530205

Fare prediction websites and transaction prices : empirical evidence from the airline industry

Mantin, Benny; Rubin, Era - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 640-655

Persistent link: https://www.econbiz.de/10011532652

Intertemporal price discrimination via reference price effects

Wang, Zizhuo - In: Operations research 64 (2016) 2, pp. 290-296

Persistent link: https://www.econbiz.de/10011485474

Purchasing scarce products under dynamic pricing : an experimental investigation

Mak, Vincent; Rapoport, Amnon; Gisches, Eyran J.; Han, … - In: Manufacturing & service operations management : M & SOM 16 (2014) 3, pp. 425-438

Persistent link: https://www.econbiz.de/10010402190

Effects of price and user-generated content on consumers' prepurchase evaluations of variably priced services

Noone, Breffni M.; McGuire, Kelly A. - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 4, pp. 562-581

Persistent link: https://www.econbiz.de/10010429829

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - 2014

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...

Persistent link: https://www.econbiz.de/10010431266