The concept of perceived value is considered an important strategic part used by companies to attract and retain consumers. In order to achieve profitability, any company should be aware of the manner in which perceived value influences the consumers' behavior. The purpose of this study is to...

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...