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Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri; Wilson, Alan M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
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Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth; Kulik, Carol T. - In: Health marketing quarterly 30 (2013) 2, pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
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Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D. - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Scheuermann, Mirjam - 2011
Persistent link: https://www.econbiz.de/10009665172
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Jentschke, Mirjam - 2011
Persistent link: https://www.econbiz.de/10009665173
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Employer branding : attracting and retaining talent in financial services
Näppä, Anna; Farshid, Mana; Foster, Tim - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
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A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa; Chiang, Hsu-hsin; Han, Tzu-shian - In: European journal of marketing : EJM 46 (2012) 5, pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
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The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh; Sharma, Aditi - In: Employer branding for competitive advantage : models …, (pp. 33-50). 2021
Persistent link: https://www.econbiz.de/10012545614