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What's in a Name? Measuring Prominence, and its Impact on Organic Traffic from Search Engines

Baye, Michael R.; Santos, Babur De los; Wildenbeest, … - Department of Business Economics and Public Policy, … - 2012

the prominence of its position in the list of search results. We propose a novel measure of the prominence of a retailer … Google and Bing. We also show that failure to account for the prominence of retailers’ names–as well as the endogeneity of … retailers’ positions in the list of search results–significantly inflates the estimated impact of screen position on organic …

Persistent link: https://www.econbiz.de/10011096410

A study of search engines and its influence on youth information skimming behaviours

Bhandari, Ravneet Singh; Sharma, Himani - In: Asian journal of management science and applications : AJMSA 4 (2019) 2, pp. 124-140

Persistent link: https://www.econbiz.de/10012439578

Search engines : left side quality versus right side profits

White, Alexander - In: International journal of industrial organization 31 (2013) 6, pp. 690-701

Persistent link: https://www.econbiz.de/10010257881

An economic policy perspective on online platforms

Martens, Bertin - 2016

This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...

Persistent link: https://www.econbiz.de/10011980703

Drivers of user loyalty intention and commitment to a search engine : an exploratory study

Sirdeshmukh, Deepak; Ahmad, Norita B.; Khan, M. Sajid; … - In: Journal of retailing and consumer services 44 (2018), pp. 71-81

Persistent link: https://www.econbiz.de/10011904324

Do search engines influence media piracy? : evidence from a randomized study

Sivan, Liron; Smith, Michael D.; Telang, Rahul - In: Management information systems : mis quarterly 43 (2019) 4, pp. 1143-1154

Persistent link: https://www.econbiz.de/10012172922

Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

Persistent link: https://www.econbiz.de/10010360072

Differential effects of keyword selection in search engine advertising on direct and indirect sales

Lu, Xianghua; Zhao, Xia - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 299-325

Persistent link: https://www.econbiz.de/10010378600

Assessing access problems in online media platforms

Graef, Inge; Wahyuningtyas, Sih Yuliana; Valcke, Peggy - 2014

Online media platforms have the characteristics of a particular type of market known as ‘multi-sided’. These businesses create value by bringing advertisers and users together. Access to user data is critical to this process. On the basis of economic literature, the features of multi-sided...

Persistent link: https://www.econbiz.de/10010365610

The impact of privacy concerns on trust, attitude and intention of using a search engine : an empirical analysis

Palanisamy, Ramaraj - In: International journal of electronic business 11 (2014) 3, pp. 274-296

Persistent link: https://www.econbiz.de/10010475725

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