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Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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The ambivalent consumer : a sequential investigation of response amplification in buyer-seller encounters
Bush, Victoria D.; Yang, Lifeng; Hill, Katerina E. - In: Journal of marketing theory and practice 23 (2015) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10011340223
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Ambivalence, selective exposure, and negativity effect
Yang, Lifeng; Unnava, Hanumantha Rao - In: Psychology & marketing 33 (2016) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng; Unnava, Hanumantha Rao - In: Journal of marketing theory and practice 24 (2016) 4, pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
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The role of implicit theories in evaluations of "plus-size" advertising
Cinelli, Melissa D.; Yang, Lifeng - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 472-481
Persistent link: https://www.econbiz.de/10011633864
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Effects of labeling on risk taking in "leveling-up" decisions : ascending versus descending permutations and ending in terminal values
Liu, Haoyu; Yang, Lifeng; Wegener, Duane T. - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 125-138
Persistent link: https://www.econbiz.de/10014266027
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A case for consumer social responsibility (CnSR) : including a selected review of consumer ethics/social responsibility research
Vitell, Scott J. - In: Journal of business ethics : JOBE 130 (2015) 4, pp. 767-774
Persistent link: https://www.econbiz.de/10011350158
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The role of religiosity in business and consumer ethics : a review of the literature
Vitell, Scott J. - In: Journal of business ethics : JOBE 90 (2009), pp. 155-167
Persistent link: https://www.econbiz.de/10003986828
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Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J. - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 151-161
Persistent link: https://www.econbiz.de/10012497114