Similar Search Results

National brand of Ukraine : monograph

Mazaraki, Anatoliy; Melnychenko, Svitlana; Melnyk, Tetiana - 2018

Persistent link: https://www.econbiz.de/10012249301

A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638

Persistent link: https://www.econbiz.de/10012313927

Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid

Juusola, Katariina; Lahrech, Abdelmounaim - In: Australian journal of management 49 (2024) 2, pp. 249-271

Persistent link: https://www.econbiz.de/10014578065

Conceptualizing nation branding : the systematic literature review

Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123

Persistent link: https://www.econbiz.de/10013552940

The CIS strategy as a driver of nation branding

Antoniades, Nicos - In: International journal of export marketing : IJExportM 5 (2022) 3/4, pp. 345-353

Persistent link: https://www.econbiz.de/10014310134

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations

Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55

Persistent link: https://www.econbiz.de/10012060699

Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market

Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826

Persistent link: https://www.econbiz.de/10014333936

Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals

Yuan, Shaofeng; Li, Jinping; Gao, Ying - In: International marketing review 40 (2023) 6, pp. 1432-1455

Persistent link: https://www.econbiz.de/10014470383