The CIS strategy as a driver of nation branding
Year of publication: |
2022
|
---|---|
Authors: | Antoniades, Nicos |
Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 5.2022, 3/4, p. 345-353
|
Subject: | generation Z | the CIS model | nation branding | GUS-Staaten | CIS countries | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
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