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Empathy as an influencing factor of consumer behaviour has mostly been analysed from an empathetic employee's perspective. Empirical investigations into customer empathy in the context of failed service interactions are still scarce. This study investigates customer-employee reciprocity related...
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emotion, as existing scales are not able to measure the goals associated with the two types of anger. Practical implications …Purpose The paper aims to propose a new conceptualisation of consumer anger directed against a company. Design …/methodology/approach In this paper, an integrative review of the literature on anger in marketing has been conducted. Findings Anger at the …
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