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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Social contagion and customer adoption of new sales channels
Bilgicer, Tolga; Jedidi, Kamel; Lehmann, Donald R.; … - In: Journal of retailing 91 (2015) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
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A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
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Felling close from afar : the role of psychological distance in offsetting distrust in unfamiliar online retailers
Darke, Peter R.; Brady, Michael K.; Benedicktus, Ray L.; … - In: Journal of retailing 92 (2016) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10011566698
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Does greater online assortment pay? : an empirical study using matched online and catalog shoppers
Ma, Junzhao - In: Journal of retailing 92 (2016) 3, pp. 373-382
Persistent link: https://www.econbiz.de/10011566716
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An empirical study of the cross-channel effects between web and mobile shopping channels
Huang, Lei; Lu, Xianghua; Ba, Sulin - In: Information & management : the internat. journal of … 53 (2016) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10011448507
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Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: The international review of retail, distribution and … 23 (2013) 5, pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
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Online category pricing at a multichannel crocery retailer
Cebollada, Javier; Chu, Yanlai; Jiang, Zhiying - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
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The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar; Lim, Joon Ho; Rishika, Rishika - In: Journal of marketing 82 (2018) 2, pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
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The effect of price promotions on consumer shopping behavior across online and offline channels : differences between frequent and non-frequent shoppers
Arce-Urriza, Marta; Cebollada, Javier; Tarira, María … - In: Information systems and e-business management : ISeB 15 (2017) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10011711673